Consumers are turning to pizza as an alternative to pub classics, with out-of home pizza occasions seeing an 11% growth from 2017 to 2018; garnering real popularity among the under-35s, with 18-34 year olds accounting for 47% of pizza occasions in pubs. Value of experience and personalisation is increasingly important out of home, and pizza plays perfectly to this trend with different toppings easily swapped out. Pizza gives an ideal opportunity to boost early-week sales, with 37% of pub pizza occasions seen Monday-Wednesday; with an additional ability to tap into the growing breakfast and brunch daypart with toppings like eggs, fresh tomatoes and bacon. Pub visitors look for value over quality, which pizza can easily provide, with the ability to be tailored to offer the quick, fresh, healthier requirements increasing among pub customers.