Takeaway’s Booming
November 2020 reached a record high for takeaways than ever before, with 53M occasions reached and more forecasted for 2021.
- Better logistics and more opening possibilities have given consumers more options to buy into the takeaway market.
- Pizza takeaway within out of home has reached exponential value, increasing +73.4% £2bn in the last year and 75% of consumers expect to continue buying takeaway as much as they are now or more when restrictions are lifted.
- More then 50% of consumers in England ordered food for delivery in the first week of the country’s second lockdown*
- 27% ordered delivery for the first time or more often than usual during lockdown, with 61% planning to continue their delivery frequency from restaurants*
Source: Kantar Usage panel, 4w/e millions occasions, Delivered Takeaway from OOH panel | Kantar | Out of Home Pizza | Restaurant and Delivery | 52 w/e27 Dec 2020 *CGA – BrandTrack
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